The Certainty Principle

When your brand is
distinctive, visible & memorable you will achieve a greater certainty of return.

This is the Certainty Principle we live by. It is a universal truth that applies to all brands, products, sectors and services. Be visible to search engines, be available when & where people want you, be uniquely you and make sure you're interesting enough to be remembered when it counts.

Who We Are

We've been around since 2011, constantly transforming ourselves, adapting to the quickly shifting needs of businesses small and large. One thing we will never change, however, is the unrelenting passion for creative problem solving, be it at a campaign, brand or business management level.

Matt Daunt

Founder & Chief Executive Officer

Matt is a people person. He loves a chat and more than anything, he loves to chat about inner workings of businesses. Some may say he's a sticky beak, others just enjoy the fact that he is genuinely interested in what makes their business tick. Either way, this usually leads to  overcoming an issue that has become a real revenue obstacle. 

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Tim Bloore

Founder & Innovations Director

Tim is a bit techy and is constantly looking for new ways, new technologies and new perspectives on things brands and the world in general. He constantly drives our business to innovate and won't be able to help himself, he'll do the same for you. He's also a highly awarded writer and creative, responsible for some of Australia's most loved ads.

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Mike O'Rourke

Founder & Executive Creative Director

Mike is the creative heart of the Agency. He loves his music, is a prolific book reader, a truckspotter and will talk your ear off about public transport and the road system. 20 odd years of creating clear, concise and usually bloody funny communications for some of the biggest brands of the world makes a huge difference when it comes to your digital content.

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How We Work

First and foremost, we are collaborative. You know your business better anyone else and we prefer everyone to come on the journey. Without exception, you get better work that way.

01

Analytics drive strategy

Data is all knowing, all powerful. Praise be to data ... it informs and allows powerful customer insights that bring the strategic and creative thinking to life

04

Real-time ROI & predictive modeling dashboard

Everything you need to know about campaign performance in one place. Granted, there's a lot of dashboards out there but this one is ours and it has a predictive modelling feature that's really handy in finding the optimal media mix.

07

Continuous performance analysis

How's it going? Is it working? What are the analytics? Are we trending? Am I going to look good at the next C-Suite reporting meeting or what? Yes you are.

02

Creativity motivates customer actions

Creative is central to everything we do. As Dan Wieden once described it - and he wrote 'just do it' for nike - "Creative is not about following rules, it's jazz". They might not love product, but they love great creative.

05

Cutting-edge media at competitive rates

You benefit from our strong media partner relationships, giving you the buying power of large networks across both digital and traditional media.

08

Certainty of cost

If we give you a fee for services figure based on our value to your company and deliver to it, you can plan to sign off even more the following year, and we're all happy.

03

Agile approach to optimise performance

1. Test
2. Learn
3. Optimise
4. See step one

06

Full transparency with all 3rd party suppliers

We are honest, true, good people. We want to be paid well for the great work we do, that way we find the best suppliers for you at the best price so we get the best job done.

01

Analytics drive strategy

We use a combination of your data and our research to create powerful insights that inform the creative and media plan.

02

Creativity motivates customer actions

We use award winning creative talent to develop campaigns that resonate with your target audience and compel them to take action.

03

Agile approach to optimise performance

We utilise the latest technology to deliver targeted and relevant communications. We test messages, we see what's working best and optimise in real time.

04

Real-time ROI & predictive modeling dashboard

Secure access to our proprietary Certainty Dashboard displays real-time campaign performance information with a predictive modelling to help reduce your CPA.

05

Cutting-edge media at competitive rates

You benefit from our strong media partner relationships, giving you the buying power of large networks across both digital and traditional media.

06

Full transparency with all 3rg party suppliers

Full transparency on all 3rd party supplier services, and we pass these on at cost.

07

Continuous performance analysis

We learn from the campaign performance data to drive future creative development. Over time we ensure an optimal media mix for maximum ROI.

08

Certainty of cost

We offer a fixed price structure, determine by scope giving you the ability to plan with greater certainty.

Contact us
The Certainty Principle
Reception (02) 9226 3900
contact@certaintyprinciple.com.au
Suite 5, 12-16 Chippen Street
Chippendale NSW 2008

© 2017.

The Certainty Principle