Your customers aren’t loyal, they’re lazy.

by
Tim Bloore, The Certainty Principle

We like the brands we buy, not buy the brands we like. That Breville kettle in the kitchen has been quietly boiling away for a few years now. When it packs it in, Breville will most likely be the future kettle of choice - not because of the ‘Quiet Boil Technology’ but because it’s the one we know ....

When we are young we talk to everyone, we throw ourselves into life and experience new things, people and places. Over the years, our network of friends begins to diminish as we find our core group who we can rely on. We know they will always enjoy our company.

Your brand is being ignored and forgotten daily.

by
Tim Bloore, The Certainty Principle

We are all different people, from different backgrounds and cultures. These differences and unique life experiences make us who we are. Our brains, however, all store information in the same way ...

If you provide a service or product that lots of other companies do, it’s a natural instinct to want to tell them why you are better, why they should choose you, what makes you different. ‘Differentiate or Die’ has been the mantra for decades in marketing.

Everything must go, including your brand.

by
Tim Bloore, The Certainty Principle

We all love a bargain and there’s no doubt that you get a sales spike when you run a sales promotion. Everyone is happy and everyone is working really hard, volume targets are being met …. we must be making lots of money, right?

Why? When? Where? With whom? With what?

by
Tim Bloore, The Certainty Principle

Most marketers, and agencies for that matter, will create campaigns telling you all about the product, and usually the price. Particularly in the B2B space. But rarely does this make for compelling communications.

Scientific proof that storytelling sells

by
Tim Bloore, The Certainty Principle

As an avid fan of Freakonomics, I was listening to a recent episode entitled ‘This is your brain on podcasts’. The guest speaker was Jack Gallant, a psychology professor with a brain research lab at Berkeley University. He discussed many interesting concepts …

Is the multiple agency model working for you?

by
Matt Daunt, The Certainty Principle

As more and more messages fight for our attention, and channels further fragment, it’s near impossible to keep on top of the changing media landscape...

Navigating the marketing automation landscape

by
Matt Daunt, The Certainty Principle

Selecting a marketing automation system is a minefield. There are seemingly hundreds of options to choose from and given it’s a complex, often expensive...

Ever feel as though the joy has been sucked from your job? The once fun, creative aspects of your marketing role – the things you signed up for in the first place – are now handed off to...