Our objective was to quickly establish a clear positioning for Hoot, so that consumers had a good understanding of who they are and why they’d be better off with Hoot over other travel companies.
The Certainty Principle created Hoot Happier Holidays to more closely link the brand (logo) to the benefits of choosing Hoot (a happier holiday is when everything is included and organised with ongoing support). It also serves as a call to action and clearly differentiates from other travel brands in a distinctive way:
Hoot when you want flights included.
Hoot if you want to get the best deals.
Hoot when you realise that booking direct takes more time and costs more money.
Hoot for kids flying free . . etc
Bringing the brand proof points up to the front, showing why booking through Hoot will help you have a happier holiday
In a see of sameness and a clutter of offers, the retail press now gives a real reason why to choose Hoot Holidays.