National Maritime Museum

Escape from Pompeii

Pompeii achieved the biggest revenue from ticket sales in the history of the Museum

Pompeii achieved the biggest revenue from ticket sales in the history of the Museum

Services:

  • TVC
  • Social Videos
  • Digital Display
  • Outdoor
  • Print
  • Radio
  • Museum SIgnage
  • Rooftop Projection

The Certainty Principle were asked to create a compelling campaign promoting the new world class international exhibition at the museum. A unique maritime twist on a familiar theme, it brings to life the story of the Roman Navy’s rescue attempt of Pompeii citizens on that fateful day.

- Strategic marketing support

- Comprehensive digital content plan

- All creative asset concept & creation across all media channels

Outdoor

Key Image and Crosstrack Execution

 

Social

The campaign was predominantly social in nature with many, many targeted executions despatched on a a daily basis.