The Certainty Principle were asked to create a compelling campaign promoting the new world class international exhibition at the museum. A unique maritime twist on a familiar theme, it brings to life the story of the Roman Navy’s rescue attempt of Pompeii citizens on that fateful day.
- Strategic marketing support
- Comprehensive digital content plan
- All creative asset concept & creation across all media channels
Key Image and Crosstrack Execution
The campaign was predominantly social in nature with many, many targeted executions despatched on a a daily basis.