BRAND STRATEGY

It's over-quoted but is so very true "People by the why, not the what" Simon Sinek. Our Hearts & Minds brand strategy process has had more than a few business owners and marketers with tears welling up in their eyes as they express what their core gut-wrenching emotional reason for being is. Once you capture that essence (and you can't do it yourself, we've tried) all your communications suddenly become 'on song' and far more effective.

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Hoot Holidays

Responding to a pitch for a new national ad agency, TCP went beyond the brief to positively challenge HOOT Holiday's perceptions of packaged holidays, upending the competition and winning this prestigious brand in online travel. Using our Hearts and Minds discovery process and secondary research insights we provided a compelling new brand strategy which uniquely positioned Hoot as a leader in "hassle free" holidays leveraging their expertise, experience, holiday champions and unique destination insights. 

CREATIVE WORK >>

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Landcare NSW

Landcare NSW engaged The Certainty Principle to deliver a powerful Brand Strategy that would enable them to commercialise the funding requirements of the organisation through more cohesive communications to corporates, philanthropists and the wider environmentally conscious community. As a community based grass roots organisation with 60,000 volunteers, they are uniquely placed to bring together the social, environmental & agricultural sustainability of this country and their messaging needed to align to this powerful positioning.

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ADT Security

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Michelle Bridges 12WBT

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McGuigan Wines

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The Goat Skincare

The Goat Skincare company wanted to educate customers on the amazing healing benefits of Goat’s Milk in skin care products. The Certainty Principle created a brand strategy that tapped into the incredible ethical and nurturing motivations of the business owners. This then translated into our wonderfully emotional creative campaign 'Goats Care More'.

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National Maritime Museum

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Telstra SNP Monitoring

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Connect Hearing

Connect Hearing is Australia's 4th largest hearing health network supported by global powerhouse Sonova. A long time client of TCP, Connect Hearing approached us with a desire for greater purpose in their brand... to help them reveal their "Why". Inspired by global thought leader Simon Sinek, TCP's Hearts and Mind's methodology was the ideal process to uncover their emotional motivations and true brand purpose and identity. The strategy helped to position Connect Hearing as leaders in Whole-of-Life Hearing with their extensive hearing options, after sales care, support and customer-centric programs available for the whole of a customer's life.

CREATIVE WORK >>