DIGITAL MARKETING

Simple, effective, powerful communication underpins everything we do. It's what sets us apart and will convert your marketing messages from a PPC ad, youtube video, email automation, TVC, social post, chatbot, outdoor ... into sales and revenue flowing through your business.

Search Engine Optimisation

TCP specialise in technical and strategic SEO solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. We see SEO as the foundation of online success, and business who view it as an essential investment in your future continue to reap the rewards.
- SEO creates a long term ‘snowball effect’ putting you on page one and keeping you there.
- Websites on the first page are perceived as more trustworthy (security) and with better quality products
- SEO builds your brand and increases your ability to charge more for your products

TOP SEO TIPS FOR 2018

Chat bots
- Facebook
- Whats App
- Twitter
-Google
Live Streaming
Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. Studies have also found that viewers watch live streams 3x longer than prerecorded video.
Artificial Intelligence
Changing the buyer's journey … eg. Echo defaults to Amazon product pages, Google Home will default to top page of search list
Mobile
Mobile traffic has overtaken desktop in 2017 and Google is working on ‘mobile first’ web index. Mobile payments & loyalty Apps - 22% of Starbucks customers pay by the app
Personalisation & Customisation
Showing your products to the right people at the right time. Personalisation deals differentiates you from competitors and lowers cart abandonment rates

PPC Advertising

Pay Per Click Advertising (includes AdWords) enables your customers to find what they need quickly and easily. Your business gets the opportunity to display targeted ads right on top of SERPs across Google and Bing and drive quality traffic to your websites quickly. Conversions are remarkably high when the right combination of keywords, ads, and targeting techniques are used in PPC campaigns.

PPC TRENDS FOR 2018

Increased Personalisation
Ads will be increasingly targeted by devices, age and behavioural signals with an emphasis on demographic and interest-based targeting options.
Mobile Friendly Approach 
Search Engines are putting mobile-friendly ads at the forefront, as trends in PPC continually point toward the strength, accessibility and the convenience of mobile use.
Adwords Expansion
When it comes to PPC Ads, the bigger the better! Thankfully, Google has expanded its text allowance on PPC Ads for all devices, which means that larger text ads can now be twice the size.
Conversion Tracking & Attribution
The first half of 2017 saw the 'sunsetting' of AdWords Converted Clicks and the introduction of Google Attribution, the biggest product release announced at Google Marketing Next, pulling  in more multichannel conversion data and feeds back into AdWords for bidding strategies.

Social Media

93% of consumers turning to social media to help make buying decisions, and 90% of them saying they trust product recommendations from their peers. Leveraging the power of social media is an essential part of any Digital Marketing strategy.- More emotive / visual / brand based medium- Reach your audience where they spend most of their free time- Pinpoint targeting - talk directly to your desired audience- Google ranks you better if you are active on Social Media- Increase word-of-mouth referrals- Target existing customer email lists- Create ‘lookalike’ audiences from your customer email list

SOCIAL TRENDS FOR 2018

Social Messaging Apps
Social messaging apps (WeChat/WhatsApp/etc) are gaining popularity, and in 2018 it’s predicted they will overtake social networking as the preferred platform. This isn’t surprising, considering these apps are used everyday by four billion users worldwide.
Live Video
in 2018, expect to see a continued shift towards video content and in particular, live video.Users are after authentic content that captures those real, unfiltered moments, and social media channels provide the perfect platform for this content, allowing users to like, comment, share and connect with the tap of a button.
Augmented Reality
Augmented reality is a relatively old technology that has started going viral thanks to a big boost from social media. It all started in 2016 with the Snapchat selfie lenses bringing the idea of augmented reality back into focus.
Mobile Friendly Approach 
By 2020, it's predicted that 59 percent of U.S. users will access Facebook through mobile exclusively, and 80 percent of the company's ad revenue already comes from mobile ads. 

Remarketing

There's only thing better than a satisfied customer, and that's a repeat customer. Engaging with those who have already bought from you is just as important as new customers, and this can be done very effectively through Remarketing. i.e. your ads will follow people around the internet, and we can be quite clever about ensuring complementary products are promoted, limiting the time they receive the ads and ensuring high brand recall.

REMARKETING TIPS FOR 2018

Know your target demographic
You can set your targeting to track all visitors, which will undoubtedly give you a wider market audience, but it may not lead to higher conversion rates. Instead, consider creating multiple lists that are concentrated on certain categories, products or specific product pages.
Add a tracking code to every touchpoint
The best place to start is usually Facebook or your own personal website or store page, but you should eventually add the pixel to every page that’s part of your online portfolio.
Be Creative
Don’t settle for one type of advertisement. Experiment with a variety of placements and sizes of advertisements to boost your reach.
It's not all about the immediate sale
There might not always be an immediate conversion. It’s just as important to use remarketing for loyalty programs, membership and email lists. Similarly, you can use remarketing to regain lost sales, enticing them back with targeted specials or promotional offers.
Don't forget your burn code
Once your remarketing has worked and the customer has bought from you, the 'burn pixel' can remove the tag so they don't get annoyed with your brand for following them around post-purchase.

Influencer

Rather than looking at companies, as consumers did in the past - consumers now look at each other and their favorite personalities to inform their purchase decisions, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.

INFLUENCER TRENDS FOR 2018

Incorporating Integrated Influencer Marketing Throughout the Customer Journey
Influencer marketing aims to build an experience and emotional connection between a brand and their target customers. This means building relevant content touch-points along the entire customer journey.
From Tactical to Always-On
Customer journeys are ‘always on,’ while campaigns come and go. To take influencer marketing to the next level requires a comprehensive, always-on program that consistently delivers value for both sides.
Growth in Influencer Marketing Technology
The maturity of influencer marketing and the rise of the micro-influencers (an influencer with less than 100,000 followers) are the main underlying reasons for the growing Influencer Marketing solutions.
The rise of B2B Influencer Marketing
Influence marketing isn’t new in B2B but marketers will continue to partner with influencers, but with focus more on B2B social channels like LinkedIn, Facebook, Twitter and YouTube.

Email Marketing

For those with lists, sophisticated Email Marketing remains the centrepiece of most digital marketing strategies. We automate campaign workflows, implement trigger conversations and accelerate conversions. We also provide real time insights and reporting across multiple digital channels so you can easily leverage data intelligence to drive performance.

For those without lists, we implement a variety of strategies to help build lists and create a powerful (sometimes self-funding!) email marketing platform.

EMAIL MARKETING TRENDS 2017